2010

In mid-2010, NU 107, known as the nation's premier FM station using a rock format, had been taken down as it was sold by its management after a declining interest by the audience. It was reformatted into a Hot AC station named WIN 107.5. This unexpected change marked a dark future on the Pinoy Rock scene. That being said, an industry cannot rest on the shoulders of one or two radio stations. It must come together in such a way as to address the nature of music and art to figure out a way to line up on a universal plane of thought. The industry is too focused on a middle and upper class demographic simply because its believed that this class has money to spend on music. However technology has changed the face of music business. Owning songs is no longer a desire by many young listeners who prefer to join stream sites on the internet, listen to their favorite songs without having to buy and own it. Hence supporting music only for the monied middle class is not a good enough reason to only support certain artists who may appeal to the middle and upper classes. By not taking into consideration that the bulk of popular music in the rest of the world is supported by lower class populations and that many of the artists themselves come from such economic backgrounds, should lead to that supporting artists that cater to the working class Filipino is an idea that's a long time coming. The slick "Manila sound" is too myopic a strategy, while the lower class has no heroes of its own, music is still allowed to be only for the few when it should be more for the many just as it is around the world. Generating artists who speak to the masses is an endeavor worth investigating, as the well heeled does not listen to radio anymore, gets its music from a computer and is more than likely to be interested in a foreign artist instead of a regurgitated, derivative local act.

An unsigned artist such as Irish Chavo with her Pinoy rock album Alitaptap, for the masses is not noticed by record companies. Not sounding like someone else and trying to fit in a pigeonhole, writes her own songs but aimed at the blue collar working class. Its no wonder that Freddie Aguilar receives more support from foreign fans and promoters, than local.

The Future

Until the Pinoy music industry figures out that a sound-alike look-alike is a road to nowhere, real artists will be left out of the picture, the industry will never be authentic, and will never pull itself out of the abyss.


Source:
http://en.wikipedia.org/wiki/Pinoy_rock